Your Marketing Minute Newsletter

Does Your Organization Get In Its Own Way?

“I know we’re making subpar decisions,” their VP confided.“ We have too much to get done to think about the big picture. But,” she continued, “everyone pretends we’re fine.”

This is an organization that’s getting in its own way —a phenomenon we’ve cleverly dubbed We’re Getting In Our Own Way (WGIOOW). And it can be bad news. WGIOOW causes tremendous frustration, hurts productivity, and perhaps most costly, crushes the spirit of creativity, innovation, and collaboration.

Every organization goes through phases of WGIOOW. The problem is when WGIOOW becomes embedded in your culture.

We created the official WGIOOW Culture Quiz so you can assess and diagnose if, and how, your organization is getting in its own way. Here are a few of the diagnostics:

In your culture:

If you said YES to any of these, you may have serious WGIOOW culture problems. Like with other maladies, the first step is to admit it. Then desire to fix it.

WGIOOW is more common than you might think. We’ve helped many clients overcome WGIOOW and get out of their own way. Give us a call; it can only make things better.

Click here for full quiz and your WGIOOW Culture Score.


Moshe Engelberg, Ph.D., M.P.H.
ResearchWorks, Inc.

Your Marketing Minute© is an electronic newsletter based on the consulting, teaching, and speaking of Dr. Moshe Engelberg. Please contact us with feedback, questions, or for further information at

ResearchWorks, Inc. is a company dedicated to helping socially minded companies get measurably better marketing results. Guaranteed. Reach us on the web at or by email at

Show your team how to really know what customers want and need, and improve your marketing and sales immediately. (more...)

Get everyone focused and committed with a long-term vivid vision and "mountain to climb" that is exciting, measurable, and achievable. (more...)

Use or "zero-based thinking" workshops and executive consulting to break through logjams and jumpstart your culture of innovation. (more...)

Follow us.
Like this newsletter? Share it with a friend
Past Issues: Read past issues of Your Marketing Minute.
Moshe's blog: On Everything Marketing. Your source for "ah-ha" moments and thinking different.

© 2012 ResearchWorks, Inc. All rights reserved.
To be removed from this list click here.