ResearchWorks, Inc.
We help socially minded companies get measurably better marketing results. Guaranteed.

Moshe's blog: Moshe Engelberg On Everything Marketing. Your source for "ah-ha" moments and thinking different.

New Offerings (Click here to contact us)

Get Intimate: Show your team how to really know what customers want and need, and improve your marketing and sales immediately.

Find Your Mountain: Get everyone focused and committed with a long-term vivid vision and "mountain to climb" that is exciting, measurable, and achievable.

Jumpstart Your Innovation: We provide "zero-based thinking" workshops and executive consulting to break through logjams and jumpstart your culture of innovation.

Free Articles/Past Newsletters
Articles and other free resources can be accessed here.

Contact Us
ResearchWorks, Inc.
12396 World Trade Drive
Suite 313
San Diego, CA 92128
Phone: 858-487-8200
www.researchworks.com

Subscription Information
If you would like to be removed from this list please click here.

Zen Mind, Beginner Mind

January 2009by Moshe Engelberg, Ph.D.

 

The new year gets us thinking of starting fresh. In "Zen Mind, Beginner Mind" respected Zen master Shunryu Suzuki puts forth the notion that we are always beginning, regardless of our expertise. So too in marketing. No matter how much we know, every new marketing situation benefits from "beginner" thinking, a fresh untainted approach that opens our creative problem solving to all possibilities.

Next time you're faced with a tough marketing challenge, try on a beginner's mind. Let go of what you know and ask yourself this paradoxical question (hey, zen is big on paradoxes!): If I knew nothing about this situation, and was just now exposed to it, what would I think? Without judgment, jot it down. As you work to solve the problem, you may find your "beginner" idea to be worth keeping. You may find your creative thinking is a little livelier and more open than usual.

Enjoy beginning, again and again. Happy, Healthy & Prosperous 2009.

Moshe Engelberg, Ph.D., M.P.H.
President
ResearchWorks, Inc.
12396 World Trade Drive
Suite 313
San Diego, CA 92128

Phone 858-487-8200
Fax   858-487-8264
moshe@researchworks.com
www.researchworks.com


Your Marketing Minute ® is an electronic newsletter based on the consulting, teaching, and speaking of Dr. Moshe Engelberg. Please contact us with feedback or questions or for further information at: myconsultant@researchworks.com.

We encourage you to share Your Marketing Minute® in whole or in part as long as copyright and attribution are always included.

© 2011 ResearchWorks, Inc. All rights reserved.


P.S. See Moshe's latest blogging and more.

Contact us about the highly acclaimed Customer Intimacy Workshop — experiential learning at its best!