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ResearchWorks, Inc.
12396 World Trade Drive
Suite 313
San Diego, CA 92128
Phone: 858-487-8200
www.researchworks.com

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October 2010

The Marketing Benefit of "Giving Back"
by Moshe Engelberg, Ph.D.

When we interview business leaders, managers, and staff in our consulting and research work, they often say that their organization's community involvement is a major driver of not just their personal satisfaction, but of what defines their organization's identity. Giving back —whether through financial donations, time and effort, or professional expertise —becomes part of the company's DNA.

What's the ROI? It's the engagement of your people that comes from a greater sense of purpose, a heightened feeling of belonging to something bigger than the products and services being produced. It's the buzz and palpable goodwill that your community "partners" feel toward you. And it's a strengthening of your brand identity —your organizational soul, which shapes who you are and everything you do.

At ResearchWorks, we always aim to "practice what we teach." We are ready and eager to share our expertise, pro-bono, with the right organization. We'd like to hear who you think would most benefit from what we do....

$50,000 Charity Challenge

What if you had $50,000 to donate to a charity?
Who would you pick?

We'd like to know just that. At ResearchWorks, we help organizations in the business of health. And as we practice what we teach, we're looking for the right charity to throw our support behind in 2011. We intend to donate $50,000 of in-kind services to help the selected charity advance their mission and improve their bottom line.

You have an important voice in this selection. We want to impact a health-related charity to help them do more good.

Click here to nominate the charity you think could most benefit from our help. Be a part of the good and the giving, nominate the charity of your choice by November 1st.

We'll keep you posted on how things go!

Thanks for taking part.

Moshe Engelberg, Ph.D., M.P.H.
President
ResearchWorks, Inc.
12396 World Trade Drive
Suite 313
San Diego, CA 92128

Phone 858-487-8200
Fax   858-487-8264
moshe@researchworks.com
www.researchworks.com


Your Marketing Minute ® is an electronic newsletter based on the consulting, teaching, and speaking of Dr. Moshe Engelberg. Please contact us with feedback or questions or for further information at: myconsultant@researchworks.com.

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© 2010 Moshe Engelberg. All rights reserved.


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